Visit Iceland

For my brochure, I decided I wanted to make one for Iceland. A little over two years ago, I took a trip there with one of my best friends Brooke. This was one of our first solo trips out of London, which was where we were living while we were abroad. We spent an entire day with a private tour guide who took us all around the Golden Circle and it was one of the best trips of my life.

I knew immediately when I began designing this brochure, I wanted large images to be the focal point and display the stunning scenery. I thought about the column intervals or the space in between columns and I decided I didn’t want any empty space that showed any clear separation between the three panels. In “Graphic Design Solutions” Robert Landa discusses the importance of creating grids when designing brochures. I knew I wanted to have three panels on each side dedicated to separate text with an image stretching across all three panels. I knew the front of my brochure had to have a strong image to display how stunning Iceland is and entice people who have never been with stunning images.

When I was thinking about the content in the brochure, I knew there was a lot I could do with all the stuff to do and see in Iceland, so I narrowed it down and focused on only the Golden Circle. My brochure is meant to be part of a larger comprehensive information system about Iceland because there are so many tours and so many things to see.

I knew with an image base, my typography needed to be strong and so I chose a font and color scheme that went along with the general aesthetic of the pictures in the background. I liked on the front of brochure how the blue of the text complimented the color of the water of the background image. It made it feel like that whole brochure flowed a lot better together. The white boxes surround the text, and the white elements complimented the snowy mountains on the second page, and I think subtly pulled the whole brochure together. I originally designed the second part of the brochure without any elements and only text, but it felt really empty, so I tried to match the elements to the text they were over, and I think it turned out really nice.

Overall, I wanted to highlight some of the high points of my trip and tour around Iceland and with this brochure, I think it would be a great starting resource for anyone who wanted to travel to Iceland. While trifold brochures are typically printed out and folded, I think the format of my brochure would allow it to be either printed and used in travel offices or posted on social media sites. The images I used really highlighted Iceland’s stunning scenery and I’m happy with how the pictures are the primary focus while the text is compliments them and adds some information and even color to the brochure.